Register Now!!

40+ Workshops    
1000+ Attendees  
50+ Companies

Benefits

  •   Discussion of business cases with distinguished experts from the industry.
  •   Instructor led focus on the training course.
  •   Connect with the Expert regarding the requirements in industry.
  •   Preparing Working Professionals with the add on knowledge for better growth.

Why NOW?

Today, every organization needs to go Digital. They want either their employees to know how it works or they recruit people who have Digital Marketing credentials. The best way to learn is from the Industry experts - Who have spent substantial years in doing the same for other brands. These Workshops are interactive and would keep you Digitally Engaged.

WHO SHOULD ATTEND?

  Marketing Professionals
  Organisation Heads
  Team Leaders
  Budding Entrepreneurs

Course detail

Topics Includes Duration
Registration 9.00 AM – 9:45 AM
Overview of Digital marketing
  • Digital Marketing landscape
  • Internet Facts and statistics
  • Approach to Web Design
  • Components in Online Space
9.45.00 AM - 10.15 AM
Search Marketing
  • What is SEO ?
  • Process and methodology
  • Off page and On page activities
  • Link building & content creation
  • Key word analysis, process and optimization
  • Top SEO tips
  • Understanding the PPC model
  • SEM landscape
  • Google Adwords walk through
  • Landing pages and their importance
10.15 AM - 11.45 AM
Tea Break 11.45 AM - 12.00 PM
Digital Display Advertising





Email Marketing
  • Understanding Display advertising
  • Types of banners and concepts
  • Inventory management
  • Video banners
  • Ad serving, tagging, analyzing and reporting

  • Email Marketing campaigns
  • Designing Techniques for E-mailers
12.00 PM - 01.30 PM
Lunch Break 01.30 PM - 02.15 PM
Social Media Marketing
  • Understanding components of Social Media Marketing
  • Tracking & Monitoring platforms
  • How to use blogs, forums and discussion boards
  • What is Online PR and its channels
02.15 PM - 04.00 PM
Tea Break 04.00 PM - 04.15 PM
Mobile Marketing




Web Analytics
  • Trends in Mobile
  • Opportunities
  • Mobile Apps
  • Mobile Devices & Mobile Advertising

  • What is Website Analytics?
  • Measuring website traffic
  • Setting up goal
04.15 PM - 05.15 PM
Conclusion
  • Concluding remarks
  • Q & A
05.15 PM - 05.30 PM

Deliverables & Take away

  Understanding of the digital space
  Abilty to do basic digital marketing on your own
  Abilty to do work on live projects as a freelancer
  Awareness of the job opportunities in this field

SUCCESSFULLY DELIVERED TRAINING PROGRAMS WITH

Contact

Blue Digital Academy

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