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DigiMak - Jalandhar

Digital Marketing Course In Jalandhar | Digital Marketing Jalandhar

Digital Marketing Course - Jalandhar New

  • Sat 18 Jan
  • 9:00 - 17:30
  • Seats:
  • Cost:
  • Must carry laptop
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About Course

This course focuses on the relationship between the organisations and the customers and howcan we digitally enhance the same. You will see how to apply digital concepts to marketing function in any business.

  • Strategies in Digital Marketing
  • Aligning Internet with Business Objectives
  • Examples of Great Case Studies
  • User Behaviour & Navigation
  • Branding and User Experience
  • Developing a digital plan
Benefits
  • Participation Certificate.
  • Discussion of business cases with distinguished experts from the industry.
  • Instructor led focused training course.
  • Preparing professionals with current digital marketing tools and to enhance marketing skills.
Why NOW?

Today, every organization needs to go Digital. They want either their employees to know how it works or they recruit people who have Digital Marketing credentials. The best way to learn is from the Industry experts - Who have spent substantial years in doing the same for other brands. These Workshops are interactive and would keep you Digitally Engaged.

Course detail
Topics Includes Duration
Registration 9.00 AM – 9:30 AM
Overview of Digital marketing
  • Digital Marketing landscape
  • Internet Facts and statistics
  • Approach to Web Design
  • Components in Online Space
9.30 AM - 10.00 AM
Search Marketing
  • Google, Yahoo Search
  • Search Engine Optimization
  • Google Adwords walk through
  • Facebook PPC search
  • Business case
10.00 AM - 11.45 AM
Tea Break 11.45 AM - 12.00 PM
Digital Display Advertising




Email Marketing
  • Digital Display Concepts & Benefits
  • Creative Ad Formats & Campaign Planning
  • Targeting & Tracking your Campaign
  • Optimising the Campaign
  • Campaign Planning & Budgets
  • Email Marketing campaigns
  • Designing Techniques for E-mailers
12.00 PM - 01.30 PM
Networking Lunch 01.30 PM - 02.15 PM
Social Media Marketing
  • Setting Goals & Priorities
  • Key Social Media Concepts
  • Facebook, Google+
  • Twitter
  • LinkedIn
  • Blog & Forums
  • New Social Challenges & facebook Apps
  • KPI Measures & Reporting
  • Business Case
02.15 PM - 04.00 PM
Tea Break 04.00 PM - 04.15 PM
Mobile Marketing



Web Analytics
  • Trends in Mobile
  • Opportunities
  • Mobile Devices & Mobile Advertising
  • Mobile Apps, Proximity Marketing & QR Codes
  • Planning Mobile Marketing campaign
  • What is Website Analytics?
  • Google Analytics explained
  • Measuring website traffic
  • Setting up goal
  • eCommerce
  • Real Time Reporting
  • Business case
04.15 PM - 05.15 PM
Conclusion
  • Concluding remarks
  • Q & A
  • Networking
05.15 PM - 05.30 PM
ConsultingAudience business cases and discussion05.30 PM - 06.30 PM
Deliverables & Take away
  • After attending the Program, you will have a crystal clear understanding of Digital Marketing Space.
  • You will be able to do several Digital Marketing activities for your business.
  • Track and Measure results and calculate Return Of Investment.
  • Participation certificates.
.

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