Register Now!!

40+ Workshops    
1000+ Attendees  
50+ Companies

Benefits

  •   Discussion of business cases with distinguished experts from the industry.
  •   Instructor led focus on the training course.
  •   Connect with the Expert regarding the requirements in industry.
  •   Preparing Working Professionals with the add on knowledge for better growth.

Why NOW?

Today, every organization needs to go Digital. They want either their employees to know how it works or they recruit people who have Digital Marketing credentials. The best way to learn is from the Industry experts - Who have spent substantial years in doing the same for other brands. These Workshops are interactive and would keep you Digitally Engaged.

WHO SHOULD ATTEND?

  Marketing Professionals
  Organisation Heads
  Team Leaders
  Budding Entrepreneurs

Course detail

Day 1 Day 2
    Understanding Digital Marketing
  • Digital Marketing Landscape
  • Components of Digital Marketing Space
  • Online Consumer Behaviour
  • Emerging Trends
    Social Media Marketing and Online PR
  • What is Online PR and Its channels
  • How to use blogs,forums and discussion boards
  • Social Media Measuring, Monitoring and Reporting
  • Blogs,Forums and Communities
    Approach to Web Design and Online Banner Advertising
  • Integeration of Technology and Design
  • Usability Process and Behaviour
  • Understanding Display Advertising
  • Types of Banners and concepts
    Analytics and Mobile Marketing
  • Fundamentals of Google Analytics
  • Landscape and trends
  • Mobile Applications and consumer usage behaviour
  • Mobile Advertising-WAP & Mobile Search
    Pay Per Click advertising Mode(SEM)
  • Understanding the PPC Modal
  • SEM Landscape
  • Google Adwords Walk Through
  • Landing Pages and their importance
    E-Commerce and Case Study discussion
  • Components of E-Commerce,Website,Payment Gateway, Process
  • Flipkart Business Modal
  • Discussion on Digital Marketing Case Study
    Search Engine Optimization
  • SEO Process and Methodology
  • Off page and On Page activities
  • Keywords Analysis, Process and Optimization
  • Top 5 SEO Tips
    Building Digital Marketing Strategy
  • Learners will create a digital marketing
    strategy in groups on respective business cases.

Deliverables & Take away

  Understanding of the digital space
  Abilty to do basic digital marketing on your own
  Abilty to do work on live projects as a freelancer
  Awareness of the job opportunities in this field

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